Focus groups, mini groups, interviews...We connect the dots between deep personal motivations, culture and brand dynamics. As insights hunters, our role is to inspire you to think about your brand opportunities in a fresh way. We focus on actionable marketing strategies that can help you move foward.

We combine and align internal brand ambitions with consumers perceptions. We bring to life each unique brand character to guide and inspire marketing decisions nationally and internationnaly. 

We’ve been creating meaning for the world’s leading brands for over 20 years.

We help you to make sure your brand equity is correctly expressed and delivered. Brand Books make brand positioning visually actionable by illustrating your brand personality with key words and images. We don’t just define what your brand equity is, we also bring to life its unique character to guide and inspire strategic, commercial, marketing and communication decisions internally and externally.

Your employees are also your brand ambassadors. Your brand image must federate, involve, and attract consumers but also your employees.Through internal interviews we identify the triggers of involvement and explore your employees expectations for your brand. This initiate a participative process contributing to building a sense of belonging to help foster a shared brand image embraced internally and externally.

Our workshops with carefully selected team members help formalise the energy and momentum around your brand. The sessions help to align your company and team behind your project and ambition.

We inject, synergise and orchestrate ideas with your operational requirements to deliver a concise report that crystalise the PACT between you, your team and your brand.

Brand Concepts Formalisation & Test, NPD Concept Formalisation & Test, Brand Portfolio Synergy Test, Communication Assesments, Creativity & Innovation Seminars....