Thanks to our extended international presence, we can explore the connections between macro behaviours trends and your brand and products offer.

Our role is to enlarge your vision to create new opportunities

Our recommandations are actionable and inspiring.

We have access to a selective and exclusive network of experts influencing diverse cultural spheres.

We aim to reveal opportunities.

We'll provide tailored insights aligned with your specific questions and needs. 

We assist image brands in creating and setting guidelines in the rituals that constitute their own and unique client experience. Wherever in the world, a brand should speak with the same voice, deliver the same unique and totally owned experience in all it does, enriched of course with local savoir faire and specificities. Consistency of meaning and rituals are the master words.

The consumer experience is key. We explore today's demanding engaging, buying and fidelity behaviours by following all the steps of engagement on and off-line. We decode the tortuous path of information gathering, final choice and then purchase/repurchase. Our goal is to help you define your strategy in a omni-channel world and define clearly the "consumer experience" you wish to create on and off-line.

Through a specific set of questioning and observation techniques, we shine a light on the conscious and unconscious motivations that influence behaviours and reveal tensions that can be relevant to your internal/market dynamics. Understand how each person roots, education and ethnic identity affect one's behaviour is key to identify the stronger emotional connections that can take place in your market, inside your organisation or when interacting with your brand.

Sex/gender is the first form of divrsity that we all carry from birth. Yet culture, education, religion, character and personal ambitions complexify the relations we have with what is masculine and what is feminine. Cultures, countries and even brands carry today feminine and/or masculine values and energy. Our goal is to suggest a reading of today's gender and diversity issues to accompany an internal Diversity Policy that is meaningful and visionary.

We specialize in understanding high demographics HNWI UHNWI profiles around the world.

We investigate the new Proteiform Girls Power in different environments and cultures.

Our international researches allow us to draw typologies of individuals that share the same feelings, habits, ambitions and appreciate a similar client experiences.