Art de Vivre à la Française

What is the French Art de Vivre, really?

Beyond croissants and chic interiors lie deeper social values, contradictions, aesthetics, and subtle codes of being.

Written by Alessandra Violet-Vianello and Emmanuelle Mordacq, this book unpacks 10 key notions behind this enduring way of life, blending everyday sociology with cultural insight.

“The initiative stemmed from a sociological ambition: to define and analyze the French Art de Vivre so frequently highlighted by brands. The central question emerged: can this concept be effectively optimized?”

Contributors

  • …committed, and known for elevating contemporary cuisine with refined technique, emotional depth, and an unwavering respect for ingredients

  • …known for creating grand, memorable ceremonies that blend creativity, cultural diversity, and artistic rigor, leaving a lasting legacy on the world stage.

  • …. at the intersection of hospitality and digital innovation, known for driving transformation with purpose, inclusivity, and a forward-looking vision.

  • …known for blending cultural heritage, storytelling, and luxury to create memorable, immersive guest journeys.

  • …whose journey spans advertising, literature and art, blending cultural insight and narrative depth into compelling experiences.

  • … at the crossroads of media, music, and philosophy, known for bringing sharp cultural insight and wit to every platform he engages with.

  • … who blends strategic vision with scientific stewardship, shaping research and conservation projects that honor cultural legacy while embracing future challenges.

  • …who infuses luxury with sartorial sophistication and poetic form, creating immersive spaces that prioritize comfort, narrative, and sensory imagination.

  • …with hands on sales expertise in international markets and client relations.

  • …driving global expansion and innovation in luxury hotels and retail, blending tradition with modern guest experiences.

  • …with pivotal roles in major organizations. Expertise spans strategic communications, crisis management, and public relations, with a proven track record in enhancing brand reputation and stakeholder engagement.

Art De Vivre

Art De Vivre

Book Launching
13th October